For clients of a certified organization
What an Ethicality certification means - and what it doesn't.
If an organization has shown you the Ethicality Badge, this page explains what was assessed, how it was decided, how long it lasts, and how to check it for yourself.
What was checked
- The organization has simple written rules for AI use that its people can access.
- Employees use approved AI tools and keep confidential information out of public or unapproved tools.
- Clients, customers, and staff are told when AI meaningfully contributes to work or an interaction.
- A person reviews material AI-assisted work before it reaches a client or customer.
- Important recommendations and decisions receive human approval before action is taken.
- A person remains responsible for AI-assisted work and final decisions.
What was not
- Ethicality does not test or certify the AI systems themselves.
- Certification does not establish legal compliance, accreditation, or government approval.
- Certification reflects the evidence assessed at the time. It does not guarantee the quality of every future piece of work or that nothing will go wrong.
How it was decided
Ethicality uses an AI-assisted assessment system to review the evidence submitted against each applicable EAUS requirement. A named certification officer then checks the findings and supporting evidence and makes the final decision.
AI assists. A person decides. No certificate can be issued automatically.
How long it lasts
Certification is valid for one year and renews automatically unless cancelled. We send a reminder 30 days before the renewal date, and the card on file is charged on that date. Renewal includes a fresh assessment against the current standard. If the organization stops materially meeting the standard, it must tell us. If it lapses, is suspended or is withdrawn, the badge license ends and the badge must come down within ten business days.
How to verify it
Digital: every time the badge appears in a digital medium that can carry a link (a website, email, PDF or digital presentation), it must link to the organization's public registry entry. Print and anywhere a link isn't possible: the badge must always appear with the certificate number, shown legibly next to it. Follow the link, or search the registry by name. The entry shows the certificate number, scope, issue and expiry dates, current status, and the officer who signed it. No login, no request to us.
Search the registry →Badge usage guidanceIf you think a badge is misused
A badge with no registry link, on an entity or scope other than the one certified, altered or recoloured, or presented as legal compliance or accreditation, is misuse. Tell us and we will look into it; misuse can lead to suspension or withdrawal.
Report misuse →