Trust
Who we are, how we work, and how we keep your risk low.
Ethicality is new. This page covers everything a careful buyer should check.
Business details
A registered Ontario corporation.
- Legal name
- Ethicality Inc.
- Jurisdiction
- Incorporated in Ontario, Canada (Ontario Business Corporation)
- Ontario Corporation Number
- 1001778727
- Incorporation date
- October 14, 2026
- Registered office
- Toronto, Ontario, Canada
- Address
- 2770 Dufferin St #223, North York, ON M6B 3R7, Canada
- aiden@ethicality.ai
- Phone
- +1 (416) 833-2605
Public record
Our registry is open.
- Our first organizations are certified and listed in the public registry.
- Every certification is published with its certificate number, status and expiry date so anyone can check it.
The people
Named, reachable and accountable.
Aiden Muscovitch
Founder and CEO
Founder and CEO of Ethicality. Former Assistant Editor at The Hub Canada and communications lead for the Honourable Michael Chong, PC, MP.
Profile →
Doctor Aviv Gaon
Independent advisor
University Secretary and Professor at Reichman University's Radzyner Law School, specializing in intellectual property, technology and AI law.
Profile →
Doctor Ian Stedman
Independent advisor
Associate Professor at Osgoode Hall Law School, York University, specializing in AI law, public-sector ethics and accountability.
Profile →
Professor Drew Fagan
Independent advisor
Professor at the Munk School of Global Affairs and Public Policy, University of Toronto, specializing in global governance and public policy.
Profile →
The Advisory Board is in formation. See full bios on Leadership →
How it works
What you see.
01
Check readiness
Fifteen plain questions, free, about 2 minutes, with an instant result.
02
Apply with your existing documents
About 10 minutes.
03
Independent assessment
Your evidence is reviewed requirement by requirement. Your decision within 5 business days. Many files are decided sooner.
04
Decision and private findings
You are told exactly which requirements were met and which were not.
05
If you pass
Your badge, numbered certificate and public registry entry go live.
The decision time covers evidence review, officer verification and sign-off. Each year you complete a short re-attestation to keep your badge: diligence that keeps the registry accurate.
How the process stays simple
The standard is short on purpose: fifteen plain-language requirements, so it is easy to understand. Easy to read is not automatic to pass. Each requirement needs evidence, and nothing is issued without a signature.
Behind the scenes
AI assists. A person decides.
- Evidence is reviewed requirement by requirement.
- AI assists. A named person decides.
- The certification officer checks the evidence, resolves flags, may override with a written rationale, and signs.
- No certificate, certificate number or registry entry exists without that signature.
- Ethicality applies the same standard to itself, including human review of AI output.
Independence and conflicts
Nothing about the outcome pays anyone.
- The standard is published for anyone to read.
- Nobody is paid based on whether an organization qualifies.
- Ethicality does not sell remediation consulting.
- Officers with a conflict are removed from the file.
- Everyone with access to your file signs a confidentiality undertaking.
Your risk, reversed
Applying costs you nothing if you don't pass.
- Assessment is free.
- Your card is not charged unless you pass.
- If you don't qualify, your results stay private and nothing is published.
- One free re-review within 90 days.
- Your annual fee is fixed at the published amount when you submit.
Privacy and confidentiality
What is public, and what stays with us.
The registry shows
Organization name, standard and version, certificate number, issue and expiry dates, status, industry, the organization's website, and the signing officer.
Stays confidential
Vendor names, model identifiers and internal documents. Everyone with access to your file signs a confidentiality undertaking.
What the badge is and is not
A clear, narrow claim.
- It shows your AI-use practices were independently assessed against EAUS 1.0, effective September 16, 2026.
- One Ethicality Badge, no levels. Valid for one year, with a 5-minute annual re-attestation.
- Every displayed badge links to your registry entry. It may be suspended on credible concern of inaccuracy.
- It is not a legal compliance certificate and it is not ISO 42001.
Sample
What you receive.
SAMPLE - not a real certification
- Certificate number
- EAUS-0001
- Status
- Active
- Valid for
- One year
FAQ
Questions careful buyers ask.
Why is it this simple?
The standard is short on purpose: fifteen plain-language requirements, so it is easy to understand. Easy to read is not automatic to pass. Each requirement needs evidence, and nothing is issued without a named officer's signature.
Is Ethicality incorporated?
Yes. Ethicality is operated by Ethicality Inc., a corporation incorporated in Ontario, Canada.
Do you have customers yet?
Yes. Our first organizations are certified and listed in the public registry. To keep your risk low, assessment is free, your card is not charged unless you pass, failed results stay private, and one re-review within 90 days is free.
Who decides my file?
A named certification officer reviews the findings and evidence, decides and signs. Decisions are currently made by our Founder and CEO, and the panel is being expanded under a Head of Certification.
What if I disagree with a finding?
You can respond in writing, and if you remain unsatisfied you can escalate through our complaints and appeals process at ethicality.ai/complaints. Complaints and appeals →
Is this legal compliance?
No. The Ethicality Badge is not a legal compliance certificate and is not ISO 42001. It shows that your AI-use practices were independently assessed against EAUS.