01 — The problem
Show, don't tell.
Anyone can claim responsible AI use, but few can prove it. The organisations that can demonstrate their practices will earn lasting trust, the rest will be asked to explain why they can't.
02 — What certification gives you
Four concrete outcomes.
- 01Independent verification
A third-party assessment anyone can look up in our public registry.
- 02Board-reviewed standard
Reviewed by expert practitioners and scholars with no stake in the outcome. Their credibility becomes yours.
- 03Certified network
Do business with other Badge holders. A shared standard replaces months of bespoke due diligence.
- 04Public credibility
A visible, verifiable signal that your AI practices match what you say about them.
03 — Who it's for
One standard, every industry.
Enterprises using AI in sensitive contexts
Finance, healthcare, hiring, insurance, education — where people deserve to know how decisions get made.
Boards and leadership
Independent evidence to back the responsible-AI commitments you've already made.
Advisory and consulting firms
Where client trust depends on defensible advice — a mark that signals rigour, independence, and accountable AI practice.
Organisations in procurement
Signal your standards to partners and buy with confidence from others in the network.
For the four-step process and the full requirements, see What is Ethicality and the EUMS standard.
04 — Ready to apply
Start your certification.
Fifteen-minute application, and a reply within five business days.