WHY CERTIFY?
Show your clients you use AIresponsibly.
Show clients, customers and partners how you use AI responsibly.
Illustrative examples. The firms, people, and certificate numbers shown below are fictional.
Advice that holds up to scrutiny.
On your website
Pop it in your footer or trust page - one click through to your live, verified certificate, linked to our public registry.
Hi Marcus,
Best,
Jane Doe
Partner, Everwood & Co.
jane@everwoodco.com
In your email signature
A little badge next to your name that quietly builds trust in every email you send.
Section 04
How we use AI on your engagement.
In proposals & pitch decks
Win the trust question before it's even asked - clients see you're already ahead of it.
On the public registry
Anyone can check your badge is real, any time - no calls, no chasing documents, just proof.
Prepare early. Benefit now.
The direction of travel is clear.
Around the world, governments are moving toward more transparency about AI use, more human oversight, and clearer accountability. Ethicality helps businesses put those basic practices in place now and make them visible to clients.
Don't wait to be told.
You can wait until a client, procurement team or regulator asks how you use AI, or have a clear answer ready now.
European Union
European Union
The EU AI Act includes transparency duties for certain AI systems, interactions and AI-generated or manipulated content.
Official sourceCanada
Canada
Federal consultation is considering greater transparency around AI interactions, systems and AI-generated content.
Official sourceQuebec
Quebec
Quebec privacy law requires notice for decisions based exclusively on automated processing and access to a person who can review the decision.
Official sourceOntario
Ontario
Ontario's directive sets transparency, accountability and human-oversight expectations for AI used by provincial ministries and agencies.
Official sourceCalifornia
California
The California AI Transparency Act requires covered generative-AI providers to offer provenance and disclosure tools for specified AI-generated content.
Official sourceColorado
Colorado
Colorado's rules cover notice and meaningful human review in certain consequential decisions influenced by automated systems, from January 2027.
Official sourceIllinois
Illinois
Illinois requires employers to notify workers when AI is used for specified employment decisions and tasks.
Official sourceUtah
Utah
Utah requires disclosure of generative-AI interaction in certain regulated professional services and consumer-protection contexts.
Official sourceTexas
Texas
Texas has targeted AI disclosure rules in certain government, health-care and other covered contexts, not a general business disclosure law.
Official sourceNew York City
New York City
Local Law 144 requires covered automated hiring tools to undergo a bias audit, publication of audit information and notice to candidates or employees.
Official sourceNew York State
New York State
The enacted RAISE Act creates safety and transparency duties for the largest frontier-model developers; it is not a general customer-disclosure law.
Official sourceConnecticut
Connecticut
A narrower online-safety law includes specified AI subscription disclosures from October 2026; broader AI proposals have not become law.
Official sourceMassachusetts
Massachusetts
The Attorney General advises that existing consumer-protection, civil-rights and data-security rules apply when businesses use AI.
Official sourceNew Jersey
New Jersey
State guidance explains how existing anti-discrimination law applies to algorithmic decision-making; it is not a new general AI statute.
Official sourceUnited Kingdom
United Kingdom
UK data-protection law provides safeguards for certain significant solely automated decisions, including information, human intervention and contest rights.
Official sourceChina
China
China requires explicit and implicit labels for covered AI-generated and synthetic text, images, audio and video.
Official sourceSouth Korea
South Korea
South Korea's AI framework includes notice and labeling obligations for generative and high-impact AI in covered circumstances.
Official sourceJapan
Japan
Japan's promotion-oriented AI framework treats transparency as a principle but does not create a general Ethicality-style disclosure mandate.
Official sourceSingapore
Singapore
Singapore's governance frameworks emphasize meaningful human accountability, human-approval checkpoints and transparency for deployed AI systems and agents.
Official sourceAustralia
Australia
Australia has consulted on mandatory guardrails for high-risk AI; these remain proposals rather than general mandatory AI regulation.
Official sourceIndia
India
Government advisories address labeling for certain under-tested or unreliable AI systems; India has not enacted a standalone AI law.
Official sourceBrazil
Brazil
Brazil is considering national AI framework legislation containing transparency and accountability requirements.
Official sourceDifferent jurisdictions are taking different approaches. The pattern is increasingly familiar: more transparency, more human accountability and more visibility around AI use.
These are the same basic habits Ethicality helps organizations demonstrate today.
Last reviewed: September 2026
This map illustrates regulatory direction and selected AI transparency developments. Requirements vary by jurisdiction, use case and organization and may change. Ethicality certification is not legal advice and does not certify compliance with any law.
Work with certified organizations.
Certification gives organizations a shared baseline for transparent, human-led AI use. It doesn't replace your own due diligence, but it makes verification faster and explanations shorter.
01
A shared baseline
Certification means your AI-use practices have been independently assessed against the same published standard, making it easier to show clients and partners where you stand.
02
Easier verification
Your registry entry is public and linked from every badge, so anyone can verify your certification without calls or document requests.
03
Less explaining
Use the copy-and-paste AI Use Preference to answer procurement questions in plain language, then point to your live registry entry for proof.
Copy, paste, done
AI USE PREFERENCE The Ethicality Badge is an independent, publicly verifiable signal that an organization's AI-use practices have been independently assessed against the Ethicality AI Use Standard (EAUS). Verify status at: ethicality.ai/registry
That's just the start.
Answer the client question before it's asked
When a client asks how AI touches their work, you already have a transparent, plain-language answer ready.
Differentiate your organization
Show that your AI use is transparent, human-led and confidentiality-aware — a signal that stands out in proposals, pitches and procurement.
Public verification is one click away
Your certificate lives on the public registry, so anyone can check it themselves, any time. Every badge you display links to that registry entry.
Give clients and employees clarity
Put your AI-use practices in writing so the people who rely on your work know what to expect.
Be among the early certified organizations
Join the founding cohort now appearing in the public registry and make transparent, responsible AI use easy for clients and partners to recognize.
Independently assessed
EAUS is reviewed periodically so it remains clear, relevant and proportionate as AI use changes.
Ready to make your ethical AI use visible?
Take about 10 minutes to apply. Assessment is free, and you only pay if you're certified.
Ethicality is a private certification program. An Ethicality Badge reflects an independent assessment of the AI-use practices an organization disclosed to us, against the published EAUS standard, as at the assessment date. It does not certify compliance with any law.