Certify your AI use today.
Ethicality is the independent certification body for the ethical use of AI.
OUR THESIS
AI use certification works because it helps everyone involved.
When an organisation uses AI, only they really know how it's being used. Everyone else — customers, partners, boards — has to take their word for it. Ethicality changes that. It gives organisations a clear way to show how they use AI, and it gives everyone else a simple, trusted mark to look for instead of having to check for themselves.
That's better for both sides. Organisations get a straightforward way to prove they're doing things right. Customers and partners get an easy and reliable way to know who to trust.
What is Ethicality?
Ethicality is an independent certification body that sets a clear, public standard for responsible AI use. We give organisations a way to prove their AI practice and give customers a mark they can recognise.
How certification is given
Organisations complete a structured assessment of their AI use, governance, and disclosures. An independent board reviews the submission before awarding the Blue Badge.
Value to your business
A credible, independent signal that shortens procurement cycles, satisfies due diligence, and sets you apart in a market where AI trust is becoming a competitive advantage.
Value to your customers
A simple, reliable way to know an organisation has been reviewed for how it uses AI — without reading policy documents or taking claims at face value.
Built for anyone using AI in their work.
Consultants
Uses AI to research markets, draft proposals, and synthesise client deliverables. The badge shows clients the firm has clear rules on what AI drafts, what a partner reviews, and how client confidentiality is protected.
Lawyers
Runs AI-assisted contract review and case research. The badge tells clients the firm has clear rules on what AI drafts, what a lawyer signs, where privilege is protected — and how billable hours are handled when a model does the first pass.
Small businesses
Uses AI across writing, image work, and client comms. The badge answers the question every new client asks: how are you using AI in your work?
Large businesses
Deploys AI in underwriting, support, and internal analytics. The badge gives procurement and the board one independent answer instead of dozens of bespoke ones.
Independent. Public. Rigorous.
Ready for your Blue Badge? Begin the assessment. Independent review. A mark that speaks for your practice.