For boards and senior leadership
Independent certification for your organization's AI use.
Ethicality is the independent independent certification program for trusted, transparent, and ethical AI use. Your organization agrees to use AI in accordance with the Ethicality AI Use Standard (EAUS), and Ethicality independently assesses that the practices it disclosed meet the standard as of the assessment date - all on the public record. It's the same logic boards already accept for sustainability, labor standards, and food safety - applied to AI.
Section 01
Three questions a board and senior leadership should be able to answer about its organization's AI use.
- 01Do the AI practices inside our organization match what we say about them publicly?
- 02Can someone outside the organization - a customer or the public - see that for themselves?
- 03When our AI affects a person, do they have a clear way to understand it?
Certification provides a documented, independent, and transparent answer to each of these questions.
Section 02
Who the verification is for.
Ethicality is structured so the same mark carries weight with three distinct audiences a board is already accountable to.
Customers
A signal that the organization has committed to a public ethical standard for its AI use, and that the practices it disclosed were independently assessed against it.
Employees
Confirmation that the AI shaping their work has been reviewed against a published standard covering disclosure, oversight, and respect for the people involved.
Communities
A public record that an organization deploying consequential AI has submitted itself to ethical review by someone other than itself.
Section 03
What certification produces - on the public record.
- ✓A published EAUS assessment of the organization's AI ethics principles
- ✓An inventory of where AI is in use, as disclosed and independently assessed
- ✓Disclosure for people affected by AI decisions
- ✓A certificate verifiable at any time in the Ethicality registry
- ✓Independent assessment: every requirement is verified by a named Ethicality certification officer, who signs the certificate and has no stake in the outcome
Section 04
Closing the gap between principle and practice.
Most organizations have, in some form, already stated publicly that they use AI ethically. Far fewer can show - to a customer, an employee, or a community member - what that means in practice. Certification is how a board makes that visible.
Public statements
Responsible-AI principles and customer charters become verifiable once an organization commits to EAUS and an independent body assesses its disclosed practices against the standard.
Internal practice
A published external standard gives teams a clear, written reference point for what ethical AI use looks like inside the organization.
Ongoing accountability
An annual review and a live public registry mean the mark reflects current practice, not a one-time claim.
Section 05
What to put on the next agenda.
- Confirm in minutes who is responsible for ethical oversight of AI inside the organization.
- Request a one-page inventory of where AI is currently in use, and against which stated standards.
- Commit the organization to EAUS and commission independent assessment, so the practices it discloses are verifiable on the public record.
Ethicality is a private certification program. An Ethicality Badge reflects an independent assessment of the AI-use practices an organization disclosed to us, against the published EAUS standard, as at the assessment date. It does not certify compliance with any law.