Pricing
Simple certification. Published pricing.
One annual certification fee, set by the size of your organization. The certification assessment is free, and you are charged only if you certify.
At a glance
01
EAUS — the Ethicality AI Use Standard — sets 15 plain-language requirements for organizations that use AI.
02
The assessment is free, the application takes about 10 minutes, and decisions are issued within 5 business days.
03
Certification costs a published annual fee by organization size: $300 USD (1–10 people), $700 (11–50), $1,500 (51–200), $3,000 (201–500); larger organizations are quoted.
Certification pricing
One payment. The certification assessment is free - you give us a card when you submit, and the annual certification fee is charged only if you pass. The same published fee applies only when a new one-year certificate is issued after reassessment.
1-10 people
$300 USD
first year
- Certification assessment
- Free
- Certification fee
- $300 USD
- Renewal, each year
- $300 USD
Startups, sole practitioners and small businesses with a compact AI footprint.
11-50 people
$700 USD
first year
- Certification assessment
- Free
- Certification fee
- $700 USD
- Renewal, each year
- $700 USD
Growing businesses and firms with several teams and a mix of AI tools in everyday work.
51-200 people
$1,500 USD
first year
- Certification assessment
- Free
- Certification fee
- $1,500 USD
- Renewal, each year
- $1,500 USD
Multi-team organizations with a broader set of AI tools in day-to-day use.
201-500 people
$3,000 USD
first year
- Certification assessment
- Free
- Certification fee
- $3,000 USD
- Renewal, each year
- $3,000 USD
Larger organizations with multiple business units and a wide set of AI tools in use.
501+ people
Quoted
first year
- Certification assessment
- Free
- Certification fee
- Quoted on scope
- Renewal, each year
- Quoted
Enterprise or multi-jurisdiction scopes. We scope the application and quote before any work begins.
Why one fee
Assessment is free. You give us a card when you submit, and if the standard is not met, nothing is charged at all.
The annual certification fee buys what only exists if you pass: your entry in the public registry and your badge license for one year. It is charged only on a pass; renewal needs a new assessment.
Terms worth knowing
Annual term
Certification is valid for one year and renews automatically unless cancelled. We send a reminder 30 days before the renewal date, and the card on file is charged on that date. Renewal includes a fresh assessment against the current standard. The published annual fee covers the certificate, registry entry and badge license for the term.
Priced before work begins
Your fee is the published amount for your size band, fixed at submission. No hourly rates, no per-requirement charges, and no fee calculated as a share of the value of your certification.
Reassessment
If you do not meet the standard, you receive private findings and nothing is published. A re-review requested within 90 days is included at no extra charge, and no certification fee is charged unless and until you pass.
Sized by headcount
Your tier is set by all employees and contractors in the certified entity on the day you submit. Moving band changes the price at renewal only.
- Prices are in U.S. dollars and exclude applicable taxes.
- Fees are the published amount for your size band, fixed at submission. No hourly rates, no per-requirement charges, and no fee calculated as a share of the value of your certification.
- Headcount means all employees and contractors in the certified entity, measured on the day you submit. Moving band changes the price at renewal only.
- We publish how many assessments we complete, pass, fail and appeal each year.
Frequently asked questions
01
What does Ethicality certification cost?
One published annual fee by organization size: $300 USD for 1-10 people, $700 USD for 11-50 people, $1,500 USD for 51-200 people, $3,000 USD for 201-500 people, and quoted for 501+ people. Prices are in U.S. dollars and exclude applicable taxes.
02
When am I charged?
The certification assessment is free. You give us a card when you submit, and the annual certification fee is charged only if you pass.
03
How is my pricing tier decided?
Your tier is set by all employees and contractors in the certified entity on the day you submit. Your fee is the published amount for your size band, fixed at submission. Moving band changes the price at renewal only.
04
What does the annual fee cover?
The published annual fee covers the certificate, registry entry, and badge license for the term.
05
How long is certification valid, and how does renewal work?
Certification is valid for one year and renews automatically unless cancelled. We send a reminder 30 days before the renewal date, and the card on file is charged on that date. Renewal includes a fresh assessment against the current standard.
06
What happens if I do not meet the standard?
You receive private findings and nothing is published. A re-review requested within 90 days is included at no extra charge, and no certification fee is charged unless and until you pass.
Applications are open.
Ethicality is a private certification program operated by Ethicality Inc., a corporation incorporated in Ontario, Canada. An Ethicality Badge reflects an independent assessment of the AI-use practices an organization disclosed to us, against the published Ethicality AI Use Standard (EAUS), as at the assessment date. It does not certify compliance with any law.
Annual recertification
Not a one-time badge. An annually verified commitment.
Every Ethicality certification is valid for one year. To renew, a business completes a new assessment against the latest approved version of EAUS, so its AI practices keep pace with evolving standards. EAUS 1.0 remains the current version until a new version is formally approved.
If a business does not yet meet the updated requirements, Ethicality provides free practical guidance, policy templates and specific recommendations to help it improve before reassessment. That support is kept separate from the independent certification decision, and approval is never guaranteed.
Certification is valid for one year and renews automatically unless cancelled. We send a reminder 30 days before the renewal date, and the card on file is charged on that date. Renewal includes a fresh assessment against the current standard.
How we assess →