Pricing
Simple certification. Published pricing.
One annual certification fee, set by the size of your organization. The certification assessment is free, and you are charged only if you certify.
Certification pricing
One payment. The certification assessment is free - you give us a card when you submit, and the annual certification fee is charged only if you pass. It is what renews each year.
1-10 people
$300 USD
first year
- Certification assessment
- Free
- Certification fee
- $300 USD
- Renewal, each year
- $300 USD
Sole practitioners and small firms with a single office and a compact AI footprint.
11-50 people
$700 USD
first year
- Certification assessment
- Free
- Certification fee
- $700 USD
- Renewal, each year
- $700 USD
Growing firms with several teams, a mix of AI tools, and client-facing AI-assisted work.
51-200 people
$1,500 USD
first year
- Certification assessment
- Free
- Certification fee
- $1,500 USD
- Renewal, each year
- $1,500 USD
Multi-team organizations with a broader set of AI tools in day-to-day use.
201-500 people
$3,000 USD
first year
- Certification assessment
- Free
- Certification fee
- $3,000 USD
- Renewal, each year
- $3,000 USD
Larger organizations with multiple business units and a wide set of AI tools in use.
501+ people
Quoted
first year
- Certification assessment
- Free
- Certification fee
- Quoted on scope
- Renewal, each year
- Quoted
Enterprise or multi-jurisdiction scopes. We scope the application and quote before any work begins.
Why one fee
Assessment is free. You give us a card when you submit, and if the standard is not met, nothing is charged at all.
The annual certification fee buys what only exists if you pass: your entry in the public registry, your badge license, your annual re-attestation. It is charged only on a pass, and it renews each year.
Terms worth knowing
Annual term
Certification runs for one year from the date of issue. The annual certification fee keeps your registry entry live and your badge licensed, and includes your annual re-attestation.
Priced before work begins
Your fee is the published amount for your size band, fixed at submission. No hourly rates, no per-requirement charges, and no fee calculated as a share of the value of your certification.
Reassessment
If you do not meet the standard, you receive private findings and nothing is published. A re-review requested within 90 days is included at no extra charge, and no certification fee is charged unless and until you pass.
Sized by headcount
Your tier is set by all employees and contractors in the certified entity on the day you submit. Moving band changes the price at renewal only.
- Prices are in U.S. dollars and exclude applicable taxes.
- Fees are the published amount for your size band, fixed at submission. No hourly rates, no per-requirement charges, and no fee calculated as a share of the value of your certification.
- Headcount means all employees and contractors in the certified entity, measured on the day you submit. Moving band changes the price at renewal only.
- We publish how many assessments we complete, pass, fail and appeal each year.
Now accepting founding cohort applications.
Ethicality is a private certification program. An Ethicality Badge reflects an independent assessment of the AI-use practices an organization disclosed to us, against the published EAUS standard, as at the assessment date. It does not certify compliance with any law.