Certifications
Ethical Use.
One certification. Independent evidence — reviewed by our board — that your AI practices meet a published ethical standard.
THE MARK
One certification, assessed against one public standard.
The Ethical Use mark confirms that your organisation has independent evidence — reviewed by our board — that its AI practices meet the published EUMS standard. Within a few years, every organisation using AI will be certified, or asked why it's not.
WHAT WE ASSESS
Six areas of practice.
Disclosure
When and how the organisation tells customers, staff, and affected people that AI is involved in a decision or a piece of work — in plain language.
Human Responsibility
A named human is accountable for every AI-assisted outcome. Only a human makes the final decision, even when AI is used to reach it.
Acceptable Use Policy
A documented, enforced policy governing how employees may use AI at work — what is permitted, what requires disclosure, and what is off-limits.
Explainability
Employees who use AI can explain, in plain terms, how the tool reached its output. No AI is used as a black box where the reasoning is unknown or unverifiable.
Hallucination Awareness
A documented approach to identifying and handling AI errors — cases where a tool produces confident but incorrect output. Employees know what to look for and what to do about it.
Incident Response
A process for identifying, logging, and responding when an AI tool produces a harmful or incorrect outcome — with clear ownership and escalation.
BOARD REVIEW
Get certified by experts, academics and industry leaders.
Independent board
Every Ethicality certification passes through our independent board of directors — world-class practitioners and scholars who set the standard. Your company is exposed to and certified by them.
Public registry
Every certified organisation is listed in a public registry that anyone can verify. Their credibility becomes yours, on the public record.
Ready to apply
Earn the Blue Badge.
Fifteen-minute application, and a reply within five business days.