Track B · For businesses using AI
Build your own AI? Switch to AIMSS certification →For Organisations Using AI
Ethical Use
Certification
You don't build AI — you use it. Ethicality's Ethical Use mark proves to your customers, regulators, and staff that the AI tools you procure and deploy are used responsibly: with disclosure, oversight, and respect for the people involved.
Who this is for
- · Law firms using AI research / drafting
- · Healthcare clinics with AI triage tools
- · Retailers using AI personalisation
- · Schools, agencies, banks, governments
What we certify
Five questions every business using AI must be able to answer.
01
Inventory
What AI tools do you actually use, and where?
02
Vendor claims
Are the vendors' privacy and accuracy claims true?
03
Disclosure
Do customers know when AI touches their decision?
04
Oversight
Who reviews AI outputs before they have consequences?
05
Workforce
How are your staff trained, protected, and consulted?
Application
Tell us about your use of AI.
An Ethicality assessor will personally review your submission and reply within five to ten business days.