Now accepting founding cohort applications
Show the world you use AI ethically.
Complete a free, 10-minute application and get a publicly verifiable certification you can show clients, customers and partners today.
Using AI in your organization is normal. Being transparent about it should be, too.
AI is already part of everyday work. Ethicality helps organizations be clear about how they use it, protect sensitive information, and keep people responsible for important decisions.
A simple certification makes responsible AI use visible.
Don't wait to be told
The direction of travel is clear.
AI transparency is increasingly showing up in laws, proposed legislation and government guidance around the world. Ethicality lets you adopt simple, sensible practices now and make them visible to clients.
- European Union
- New York
- California
- Colorado
- Canada
- South Korea
What you receive
A badge, a certificate and a public record
Every Ethicality certification is publicly verifiable. The badge you display always links back to your registry entry.
The badge
One badge. An organization either meets the applicable EAUS requirements or we explain which applicable requirements have not yet been met. Use it on your site, proposals and materials.
The certificate
A numbered certificate recording the standard, scope, and assessment date.
The registry entry
Example
- Certificate
- EAUS-0001
- Status
- Active
- Expiry
- One year from issue
A public record anyone can check, with scope, issue date and current status. See the registry
How it works
Four steps to certification
01
Check your readiness
Fifteen plain questions, about two minutes, free. They are the same requirements you would be certified against.
02
Apply and save a card
A short application, about 10 minutes. Your card is not charged until you certify.
03
Independent certification assessment
The assessment is free. We check your evidence against the EAUS requirements - you either qualify or get told exactly what to change.
04
Your result by the end of the next business day
Most files are decided by the end of the next business day. Pass, and your badge, certificate and public registry entry go live.
What we certify
What certification says about your organization
- The organization has simple written rules for AI use that employees can access.
- Confidential and sensitive information is kept out of public or unapproved AI tools.
- Employees know which AI tools they are permitted to use for work.
- Passwords, credentials and access information are never entered into AI tools.
- Clients and customers are told when AI meaningfully contributed to the work.
- People know when they're interacting with an AI system rather than a person.
- A person reviews material AI-assisted work before it reaches a client.
- Important recommendations and decisions receive human approval before action is taken.
- AI never makes final consequential decisions about people on its own.
The standard
Three ideas, fifteen requirements
Be transparent
Say so when AI meaningfully contributes to your work, and be accurate about how you use it.
Important decisions stay with people
A person reviews material AI-assisted work and approves important decisions. AI does not make final consequential decisions about people on its own.
Protect confidential information
Confidential, privileged and sensitive information stays out of public or unapproved AI tools.
Meet the applicable requirements - or get told exactly what to change.
Ideal for professional firms
Built for small and medium-sized professional firms
AI can affect client confidentiality, accuracy and human review. Certification gives you a simple, public answer when a client asks how you use it.
Other organizations are welcome too - the standard applies the same way.
- Legal
- Accounting
- Consulting
- Agencies
- Advisory
- Other professional services
How we keep it fair
Independently assessed against a published standard
You are assessed against a published standard
The fifteen requirements are public. Nothing is decided on taste or impressions.
Reviewer compensation does not depend on outcome
Certification officers are not paid based on whether an organization qualifies.
We do not sell remediation
We never sell consulting to fix the gaps we find.
Conflicts of interest are prohibited
Any conflicted certification officer is removed from your file.
Nothing is issued without a person
A named certification officer verifies every file and signs before any certificate exists.
Status is publicly verifiable
Anyone can check your certificate, scope and status in the registry.
Pricing
One published fee, set by your size
The assessment is free, and nothing is charged unless a certificate is issued.
1-10 people
$300 USD
$300 USD / year
11-50 people
$700 USD
$700 USD / year
51-200 people
$1,500 USD
$1,500 USD / year
201-500 people
$3,000 USD
$3,000 USD / year
501+ people
Quoted
Quoted / year
Become one of the first certified organizations.
Ethicality is assembling its founding cohort ahead of public launch.